Chosen Track

Hey! Hey! Hey!
I don't like walking around this old and empty house
So hold my hand, I'll walk with you, my dear
The stairs creak as you sleep, it's keeping me awake

 It's the house telling you to close your eyes

And some days I can't even dress myself
It's killing me to see you this way

'Cause though the truth may vary
This ship will carry our bodies safe to shore

Hey! Hey! Hey!

There's an old voice in my head that's holding me back
Well tell her that I miss our little talks
Soon it will be over and buried with our past
We used to play outside when we were young
And full of life and full of love.

Some days I don't know if I am wrong or right
Your mind is playing tricks on you, my dear

'Cause though the truth may vary
This ship will carry our bodies safe to shore

Hey!
Don't listen to a word I say
Hey!
The screams all sound the same
Hey!

Though the truth may vary
This ship will carry our bodies safe to shore

Hey!
Hey!

You're gone, gone, gone away
I watched you disappear
All that's left is the ghost of you.
Now we're torn, torn, torn apart,
There's nothing we can do
Just let me go we'll meet again soon
Now wait, wait, wait for me
Please hang around
I'll see you when I fall asleep

Hey!
Don't listen to a word I say
Hey!
The screams all sound the same
Hey!
Though the truth may vary
This ship will carry our bodies safe to shore

Don't listen to a word I say
Hey!
The screams all sound the same
Hey!

Though the truth may vary
This ship will carry our bodies safe to shore

Though the truth may vary
This ship will carry our bodies safe to shore

Though the truth may vary
This ship will carry our bodies safe to shore

Possible Tracks

Pro's:

• Animation, therefore we can interpret the video based on our own ideas and not be influenced by the original video itself as it's too complex. 
• The lyrics are easy to learn and they are quite repetitive. 
• The genre meets the mixed indie/folk genre that we have been researching. 
• The music has different speeds therefore we can alternate the shots more frequently.

Con's:

• We won't have any influence from the video so we will need to recreate the whole look and this could take a while. 
• We need a male and female singers we could be hard for us to find.  
• The video is already very complex making it hard for us to compete with the video already

Pro's:

• Realistic camera shots
• will fit our target audience as it's a happy tone
• the lyrics are relatable to a lot of people

Con's:

• It will be difficult for us to make the video look as though we haven't copied because of the already standing basic camera shots
• The genre it's particularly clear in this video

Inspirational Music Videos

The Lumineers / Hey Ho video starts off very dark in the beginning of the film as the atmosphere of the music is quite slow paced and then as it kicks in and the other members join in the colour appears in the visuals. The forms and conventions I seem to see from the video is there is a lot of slow motion shots in the video to replicate the type of tone they want to create in that it's soft and they want the audience to feel this when they watch the video, as there is a lot of people on the screen they don't want it to appear crowded and busy in which we would expect from an alternative rock video as there tone of songs are pretty upbeat and want it to appear "violent" in a way. I could incorporate the slow motion type of effect in my video as the song I have picked starts off slowly and builds-up as it goes on. I like the start of this video with the low-key lighting and it leaves the end of the video to contrast how it began. The way in which the artists act in the video e.g walking slowly and smiling create the conventions of this genre too as the music usually has a happy feeling to it and that's how they want to audience to feel.



Again at the beginning of this video it starts off as dull and low-key lighting which I think is a good way to start my video off as it gives it something to build-up from. The video presents a very happy atmosphere because the artist is smiling and happy and this is the conventions in which this genre follows the majority of the time as the songs are very upbeat. I like the effect in which the background is out of focus with the front object in focus with the sunlight behind the object in the opening shots, I think it helps to create a good image within that shot and I would like to try and recreate it. I like the fact that there is a range between long duration shots and fast paced editing because it emphasises the beat and also makes the video more interesting to the eye building-up the narrative story.

Chosen Genre

For our chosen genre we have picked Indie Folk Music, the forms and conventions of this genre are that their music is upbeat and therefore the shots correlate to this sometimes it changes throughout the song so by us using a song like this we can show the examiner that we are capable of doing the editing in time with the song and changing the visuals to match the atmosphere. The mood board below shows the types of costume and make-up I will need to use to match the genre and also if any what instruments feature within the song. I will make another post above to show the inspirational videos I have chosen in which I think will help with my video production and match the genre I have now chosen to do.

In my mood board I used images of bands from the folk and indie folk genre as they're both different in how they present their identity, for example a band like Mumford and Sons some people associate them with the "farmer" look yet a band like Bombay Bicycle Club are more indie folk and take their clothing from the indie genre but their music and the interments they use correlate with the folk genre in some areas. I also got images of album covers to see if there was a distinct similarity in how they set out their albums. This means for my video that I will need a simple image on the front, I'm thinking of using one like a location setting as I like the Of Monsters and Men album design. For my costume ideas I'm thinking a more indie costume as my song is relatively new and more of the indie beat and therefore won't require the costume to be "farmer-like" as though Mumford and Sons dress and more Jake Bugg/Amy Macdonald outfits. There will still be elements of folk within my video production as then it will just become an indie video and this isn't what I want it to be as I've took my inspiration from the indie folk genre.

Primary Audience Research

I have found 6 videos in that I think could be good to use as my final chosen track, these are all in the same genre and I will do another blog post after about which one I have chosen.

Audience Research

This is my character I made to represent my audience member, I thought as it's indie folk they need to have a indie clothing costume, little make-up and "messy" hair. They will like going to festivals, gigs and social networking as that's how they keep up with new indie bands that have come about. The career of my member will probably be a student as the type of album cover etc will cartoon-like or unique and I think that the indie folk genre like focusing on the album art as well as the music as they feel it's just as important. The locations of this genre and that audience like to visit are beaches, parks, gig atmospheres and places that are considered quiet as they like to read. The props considered will be instruments based around the indie folk genre such as guitars, drums and tamborines.

Researching Genre

I found this data on a website in which people have voted for their favourite genre type, mine would come under alternative, however I could see that Alternative has sub-genres such as alternative rock etc therefore this would be a wider range than Dance therefore I would expect it to be the most popular. I would expect Indie Pop to be higher than what it is as people have grown to be more popular than other genres. 22,000 people have voted all over the world and it should give us a good indiction of who likes what music.